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The new campaign is for the Daisy fragrance.
September 27, 2013
By: Jamie Matusow
Editor-in-Chief
Sofia Coppola will be directing the new Daisy Marc Jacobs television campaign this fall. Photo: (from Marc Jacob’s Facebook page) A long-time friend of Marc, in 2002, Sofia was featured as the muse of the signature fragrance in a campaign shot by Juergen Teller.
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